Email marketing has been around for quite some time, but that doesn’t mean it’s stale. Email is still one of the most effective digital marketing channels. According to a study by DMA, email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined! Though email marketing is an evergreen topic, certain best practices will be more critical than ever in 2022. We will discuss them in detail:
1. Have a clear goal for your email marketing campaign
Before creating an email campaign, you need to have a goal in mind. What is it that you want to achieve with your emails? Is it more website traffic, more leads, or more conversions? Once you know your goal, you can create content and design that aligns with that goal. To learn more about marketing, check:
2. Segment your list
One of the most prominent mistakes marketers make is sending the same email to their entire list. This is a big mistake because not everyone on your list is interested in what you have to say. Segmenting your list allows you to target each group of people with relevant content that they’ll be more likely to engage with. Also, check External Growth Business Strategy!
3. Make sure your emails are mobile-friendly
With over half of all emails being opened on mobile devices, it’s essential to make sure your emails are mobile-friendly. This means using a responsive template and avoiding complex designs that can be difficult to read on a small screen.
3. Use strong calls to action
Your call to action (CTA) encourages your subscribers to take action. Whether you want them to visit your website, sign up for a webinar, or download a white paper, make sure your CTA is clear and easy to follow.
4. Personalize your emails
Personalized emails significantly outperform non-personalized messages. A study by Experian found that personalized emails resulted in a six times higher open rate and a five times higher click-through rate!
There are many ways to personalize your emails, including using the recipient’s name, customized content, and targeted offers. Make sure you use all of the data you have about your contacts to create as personalized a message as possible.
5. Send targeted messages
Another best practice for email marketing in 2022 is to send targeted messages. Segmenting your contact list into different target audiences will help you deliver more relevant content and increase your conversion rates.
There are many ways to segment your list, including demographics (age, gender, location), interests (hobbies, professions), and past behaviors (purchases, website visits). Use as many of these factors as possible to target your messages effectively.
6. Test and optimize
Testing is essential to improving your email marketing results. Test different subject lines, content, CTAs, and formats to see what works best for your audience. Continuously optimize your emails based on your tests’ results to improve engagement and conversions.
7. Test different email formats
Another best practice for email marketing in 2022 is to test different email formats. Different audiences respond differently to different types of emails, so it’s essential to try a variety of designs to see which ones work best for your audience.
Standard email formats include text-based emails, image-based emails, and HTML-based emails. Try out different forms and see which ones produce the best results.
Email marketing is a great way to stay connected with your customers. It allows you to share information about your products and services, and it helps you build relationships with your customers. This article provided a list of email marketing best practices for 2022. Stay up-to-date on the latest in email marketing, and stay connected with us. Also, check the effect of growth on Business!