What Does An External Growth Business Strategy Focus On?

What Does An External Growth Business Strategy Focus On?

External growth business strategies focus on growing a company’s sales and market share through acquisitions, alliances, or exporting. The most common path is to pursue an acquisition strategy first, which can involve buying another company or entering into a joint venture. If that fails, companies often seek an alliance strategy by partnering with another company to offer a product or service jointly. Exporting is the final resort for companies that cannot grow domestically.

An external growth business strategy focuses on the opportunities and channels outside of a company’s current operations for achieving future growth. It encompasses the four main areas of focus: market analysis, new customer acquisition, product innovation, and business model innovation. This type of strategy is favored by companies seeking to scale rapidly or become industry leaders. Let us dive deeper into this!

Focus of External Growth Business Strategy

What Does An External Growth Business Strategy Focus On?

 Market Analysis

The market analysis component of an external growth strategy includes evaluating the size, composition, and prospects of the overall market as well as specific markets in which the company plans to compete. This evaluation is used to assess the attractiveness of these markets as well as the company’s ability to capture a share of them. Factors that are considered include the current and future trends in the market, the competitive landscape, and consumer preferences and behaviour.

New Customer Acquisition

The new customer acquisition component of an external growth strategy focuses on identifying and attracting new customers to the company. This may involve expanding into new markets or segments, targeting new customer segments with existing products or services, or developing new products or services specifically for new customers. It is essential to identify which channels are most effective for reaching potential customers and to allocate resources accordingly.

Product Innovation

To maintain a competitive edge and achieve future growth, it is essential for companies to continuously innovate their products. The product innovation component of an external growth strategy involves creating new products or enhancements to existing products that meet the needs of current and potential customers. This can involve extensive research and development and market testing to ensure that the products are viable and offer value to customers.


Partnerships with other businesses can also fuel a company’s growth. Partnerships can provide access to new markets, technology, or products and lend credibility to a company. Partnerships can take many forms, such as joint ventures, licensing agreements, or even acquisitions. It is important to carefully select partners that share the company’s values and have the ability to help the company achieve its goals.

Marketing and Sales

An external growth strategy can also involve increasing marketing and sales efforts to attract new customers. This may include developing branding and advertising campaigns, expanding the sales force, or targeting new markets. It is essential to ensure that the company has the resources necessary to support the increased marketing process involving business functions and sales efforts. This marketing technology for small businesses will be helpful in the long run!

It can also involve developing new pricing or delivery models.

Significance of an External Growth Business Strategy

What Does An External Growth Business Strategy Focus On?

Companies that recognize the need to scale rapidly in order to achieve future growth favor external growth business strategies. It can be a key part of becoming an industry leader and remaining competitive in today’s business environment. The four main areas of focus (market analysis, new customer acquisition, product innovation, and business model innovation) are essential for identifying potential opportunities for growth and implementing the necessary changes to capitalize on them.

When pursuing an external growth strategy, a company needs to assess the attractiveness of the markets in which it plans to compete. This includes analyzing the size and potential for growth of the market and the competitive landscape. Additionally, businesses should identify new customer segments that could be targeted for growth and develop products and services that meet their needs. Finally, companies should explore new ways of doing business in order to expand their reach and grow their market share.


There are a variety of ways in which a company can grow externally. This effect of growth for business will be apparent. The most appropriate strategy will vary depending on the company’s strengths, weaknesses, goals, and industry. Thank you for reading this article!

Spread the love

Leave a Comment